Sports lingo permeates many aspects of life, especially the business world. This phrase comes from tennis or basketball, depending on who you ask. According to the book Cliches: Over Phrases Explored and Explainedby Betty and Elizabeth McLaren Kirkpatrick, it originated from tennis, likely in Englandand has been around since the middle of the twentieth century. In basketball, a full-court press is a hyper-aggressive defense strategy that involves players guarding the opposing team over the entire length of the court instead of the normal half. The phrase itself originated inwhen Gene Johnson, head coach at Wichita University, developed the defensive style.
The lure of sport is that the outcome is in doubt until the game is played.
Clash of Clans brought more complex gameplay to the iPhone audience when it took off in Leveling-up your army of goblins and archers took time and daily maintenance, but Facebook hits like Farmville had already trained the audience to expect that. Clash of Clans is still sitting pretty as one of the highest-grossing iOS games, and it's spawned countless imitators, including Game of War. When Dropbox launched its iPhone app init was among the first cloud services to allow access to your files dating sports analogies matter what device you were on. It was Dropbox's iPhone app that cemented the service as an essential utility for everyone.
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